FOR IMMEDIATE RELEASE

HALIFAX, NS, April 25, 2008 - Empire Theatres Limited, a leading Canadian film and entertainment provider, announces its latest entertainment initiative as it unveils SONGO.ca today! SONGO offers a catalogue of almost 2.5 million music downloads through an agreement with Puretracks - a leading digital media company.

Launching in a big way today, with the purchase of a Concession Combo at Empire Theatres' 50 locations nationwide, guests will receive a SONGO game card containing 3 FREE music downloads. Guests simply log onto www.empiretheatres.com or www.songo.ca and enter their PIN found on the game card to receive the FREE downloads. Guests without a game card can purchase downloads easily at www.songo.ca.

SONGO does not require a software download, is Mac compatible featuring a catalogue of almost 2.5 million songs and contains a large selection of MP3’s which positions it to become one of Canada’s most popular online music stores attracting entertainment-minded consumers.

“The launch of SONGO.ca is another example of how Empire Theatres is embracing technology and developing initiatives that our guests tell us they are looking for” says Dean Leland Vice President of Media and Studio Relations, Empire Theatres. “SONGO.ca is perfect for music and film lovers alike!"

SONGO uniquely positions Empire Theatres to launch many innovative and engaging promotions for our gests and partners alike - adding great value to guests of Empire Theatres everywhere.

About Empire Theatres Limited

Empire Theatres Limited is a 100% owned subsidiary of Empire Company Limited with its corporate headquarters in Stellarton, NS and regional offices in Halifax, NS, Toronto, ON and Calgary, AB. Empire Theatres owns and operates 50 theatres with 371 screens across Canada from Newfoundland to British Columbia.

Empire Theatres is Canada's second largest and fastest growing film exhibition company providing an exciting out-of-home entertainment experience including traditional film exhibition as well as other content using its digital and satellite capabilities. 2008 marks Empire Theatres 30th year in the motion picture exhibition business.

With approximately 3,000 employees, Empire Theatres provides excellent employment opportunities for the youth of Canada in an exciting and energetic industry.

About Puretracks

Puretracks is a leading North American digital media company serving the needs of major record labels, brands, broadcasters, carriers, and retailers. Licensed by all major music labels and thousands of leading independent labels from around the world, Puretracks’ catalogue exceeds two million songs in Windows Media Audio format and close to one million songs in MP3 format, licensed in both the US and Canada. With an industry-leading, easy to use, web-based platform that requires no software download, Puretracks makes it simple and hassle-free for consumers to redeem their digital coupons to access music that plays on the iPod, and all MP3 devices. For more information on Puretracks and details about our products and services, please visit www.corporate.puretracks.com

For further information, contact:

Dean Leland
Vice President
Media & Studio Relations
Empire Theatres Limited
902-876-4844
902-448-4358
dean.leland@empiretheatres.com

Kira Meeker
Director of Sales
Puretracks Inc.
416-708-6247
416-367-6841
kira@puretracks.com

Advertising